'This book is not an arcane tome restricted for use by specialists in cross-cultural psychology. It deals directly with what it sets out to do: How can social psychology both address and incorporate what is known about cultural constants and variations in human thought and behavior? In achieving thi[...]

Updated to include recent developments in cross-cultural psychology, this text offers extensive coverage of social psychological theories and how these relate to cross-cultural research made accessible to the reader using practical examples from everyday life.[...]